Home Hardware the next five years will usher in the industry,

Author：Fuxu electromechanicalPopularity： Issuing time：2016-7-20 18:27:38

Home Hardware the next five years will usher in the industry, "Revolution"

Source: China Building Materials first net 2011-10-19

Pan-home industry distribution channels will occur in a large-scale "revolution" in the next five years, the existing distribution channels change will occur. The impact of this change on the pan-home industry enterprises (hereinafter referred to as "family enterprise") are enormous, because "family enterprise" Most of the products are sold through the channel. Since the outbreak of the "Da Vinci" event, the impact of new financial crisis, the international financial oligarchy invasion, this "revolution" will come earlier. What are the reasons for such a conclusion is it?

In the past: What a "bottleneck" channels exist?

50% of the consumer advocate is not a product of the brand, but the brand supermarkets. What stores sell consumers on what to buy. Consumers follow the store ran high status in the minds of consumers store. This awareness of consumers, resulting in a "family enterprise" over-reliance on large home stores phenomenon appears.

50% of the manufacturer's products to enter the store brand is not just for profit, but to improve the quality and worth of the product. They think, just go to the mall, the product will become brands.

30% settled in the large home stores dealers need to take into account the two, that is, in a brand-name stores in a shop open up appearances, in addition to open two stores in traditional stores in order to feed their brand-name stores in this shop. In the case of overall sales, "cold", brand name stores in the store will undoubtedly become a burden on dealers.

Marketplace polarization, intermediate grade stores blank. Existing home store, and it was renovated luxury brand stores, or else the traditional common building materials city, did not meet the high-end consumers in stores, the market was blank.

Market share brands products accounted for only 9% of the total market share of the domestic industry. This 9% brand product line accounted for almost all of the brand-name stores. 91% of non-line brand, as long as there is no settled brand hypermarkets, was reduced to the so-called "hybrid brand" in an awkward position flattening out. Second-tier brands need new marketing channels.

Now: big brands has been questioned, second-tier brands Digit

"Da Vinci" event to enable consumers to not only understand the essence of "foreign goods", but also for domestic brands also hit a question mark. Not only "foreign brand" challenged consumers, domestic brands also suffered the fate of being questioned.

Business is business manufacturers have begun to focus on the actual effect of that kind of sales to make money in what way, they are subject to adjustment mode of operation; a sharp decline in dealer loyalty, they also business, and will be able to choose generate profits for their products agent.

Brand-name supermarkets and worth threshold has been raised, in a certain period of time is unlikely to decrease. Ordinary building materials due to the strength of the small town, there is no ability to integrate and can not improve the grade. High-end stores and low-end stores differentiation significantly, the lack of an intermediate level of the store on the market today.

In the consumer market, 91% of non-mainstream consumer brands, because consumers can not afford 91% 9% of the brands (in line with house prices); 91% of the brand-name, the 30% of white-collar brand belonging to leading high-end consumer products, that is, it refers to the second-tier brands. These products by the strength of the production, more genuine, more market potential.

Future: Manufacturer enter the terminal, warehouse-style stores emerge Direct

Most consumers will not only understand the foreign goods "substantial", but also know the price of domestic brands. Future, they will be more rational consumption, product pricing and quality of the game, it will make a rational choice. Big brand "high price" marketing strategy will be eliminated.

Some manufacturers will go directly to the field of direct marketing in accordance with market changes. Driven capital under conditional manufacturers will be to enter the terminal. Because now the process of distribution channels excess cost many manufacturers produced by the process of circulation. Future capital and manufacturer circulation forms of cooperation will develop to the next level, which manufacturers the field directly into Direct.

Dealer will become service providers. Future, dealers will rationally choose manufacturer cooperation into their own service providers, distributors oligarchs emerge. It is a past producer corresponds to several dealers, distributors dozens, or even hundreds of dealers; the future there may be a large number of auto manufacturers will choose to cooperate.

The next year and a half, the pattern will appear in stores in high-end products, mid-priced Direct factory, warehouse-style stores characteristics. Most of the stores will not be a second-tier cities, it will not appear in the county, but will that is prefecture-level cities or remote rural second-tier cities appear in three cities. This model is American popular store model, China will also become home building materials stores future trends.

Chamber of Commerce of producing some brands sign up for a second-tier brands, the production of second-tier brands for high-end consumers. They will do with quality brands, to do with the amount of second-tier brands. The future, 30% of consumers would choose a both affordable and consistent with the characteristics of its own identity store to buy home building products.

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